Charlie Henry’s network of contacts, from over thirty-five years of professional and personal relationships, is a powerful consulting asset.  Long associations with manufacturers, agencies, suppliers, sanctioning bodies, promoters, facility owners, enthusiast clubs and, most important of all, customers, can help open doors to new business relationships, revitalize an existing project or successfully launch a new project.

New and established companies will find Charlie’s interests and experiences (as supplier and consumer) in automotive, heavy truck, recreational vehicle, air show and motorsports industries can cast a different light on projects.  Whether a snug “inside the box” or a refreshing “outside the box” direction is preferred, Challenger Consulting can help illuminate the way and optimize your market position.

Market identification, evaluation and entry/growth strategy consulting is based on Charlie’s experiences in many fields – some seemingly unrelated.  By stirring a client’s products, expectations or goals into this mix of experiences, Challenger Consulting can turn out a creative blend of advice, recommendations, cautions and, sometimes, a pinch of whimsical alternatives.  The blend will also touch on potential issues, partners, associates, distribution networks, customers or resources and market events.
 

Product development and marketing activities are significant background features of Challenger Consulting.  O.E.M. race, performance and accessory part development required close interaction with design and engineering departments and aftermarket suppliers.  From product line management, Charlie gained hands on experience with “inner sanctum” clay concepts, supplier proposals, proving ground testing and corporate marketing techniques.  Challenger Consulting can apply these features to expediting stalled products, embellishing marketing plans or helping identify new applications.
 

Sales and promotions often are directed by differing concepts, which can conflict with one another in the same market.  Charlie’s knowledge of the performance aftermarket, and his O.E.M. sales management experience, enable Challenger Consulting to help clients determine an appropriate concept, establish sales and distribution networks, create effective promotions and entice customers.
 

Accurate market data to support and optimize informed decisions on acquisitions, market trends or returns on investments can be provided through Challenger Consulting’s alliance with Foresight Research.  Foresight’s advanced market analysis processes draw crucial data from existing studies or Foresight can design and conduct in-depth studies to meet specific needs.